Looks like this commercial has been out for a while but only just saw it on TV the other day - and one of the first anime titles that I saw too!
Fist of the North Star x Black Black Gum - depending on how much you put in your mouth, it will bring tears to your eyes and guaranteed to wake anybody up from falling asleep at the wheel.
And some of the nostalgia below - original Fist of the North Star.
And here is the catch phrase - "You are already refreshed."
Yuki-chan enjoys her Black Black too which are also available as candy.