The collaboration with one of Japan's most prestigious lifestyle and fashion brands ISETAN continues. Last Autumn we worked with ISETAN on a project called Mirai Department Store - this Spring we roll out Mirai High School. This time round we have worked with ISETAN to produce Smart Doll sized versions of one of their human school girl wear as well as a Mirai High School uniform that uses the ISETAN Tartan for the skirt and ribbon - both look amazing!
Date: 2017 April 5th Wed - April 11th Tue
Location: ISETAN Shinjuku main store 5th floor. Check here for directions.
Opening times: 10:30AM - 8PM
IMPORTANT! Mirai Store will be closed on the 9th of April.
The uniform on the left is called "Mirai High School Isetan Version" - costs 17000 JPY and includes ribbon, shirt, skirt and loose socks.
The uniform on the right is called "Mitsukoshi Isetan Sailor Uniform" - costs 17000 JPY and includes ribbon, jacket, skirt and loose socks.
Loafers are sold separately and cost 4500 JPY.
As all our apparel is designed to fit the contours of Smart Doll - I do not recommend trying to fit any of our clothing on non Smart Dolls.
At Mirai High School you can get your Smart Doll in 3 different package types. The basic package is called the "Camisole Set" and includes 1 Smart Doll, Camisole, Underwear and a telescopic stand.
The "Apparel Set" includes the standard apparel which is Ballerina V-Neck T-Shirt, Pendant, Corduroy Trousers, Socks and Loafers - and quite value for money.
The "School Uniform Set" includes everything in the "Camisole Set" and either one of the ISETAN uniforms with a pair of loafers.
Lots of goodies go on sale first (some exclusive and limited) at Mirai High School including Sports Bra, Off Shoulder Summer Knit, Shima Pantsu, School Girl Bag and more will be announced and stocked during the time we are at ISETAN.
We will be giving out these post cards of Mirai while stocks last.
And for the first time we will be displaying Lelouch Lamperouge Smart Doll at Mirai High School. We have prepared two faceups for Lelouch - the Geass Eye version and the Smile Version. His uniform is black but I've taken measures to make sure nothing stains. As for his wig - based on user feedback - I've decided not to put gel in his hair and leave that up to the owner to decide whether they want him with spiky looking hair.
This is what Mirai Department Store looked like last Autumn. The below video shows you what it was like back then when working on the commercial and setting up.
I wont be there every day but plan to be there on the first day, Friday evening and all day Saturday and Sunday - do drop by to say hello!
This post is now updated with the latest and greatest photos from the event - See you soon!
The distinct model look of Smart Doll has been recognized by the human fashion scene and has already walked the catwalk of international fashion shows and has been introduced into the curriculum of fashion design colleges.
Fashion brands such as Isetan continue to collaborate with Smart Doll as a fresh new way to show case their human apparel items.
Did I forget to mention that Smart Doll shoes are designed by Jimmy Choo OBE himself?